Raven Smith, Vogue columnist, author & cultural commentator.

Raven Moves Freely in Mendes jeans, styled with Fontes jacket.

Your London day in three stops?
A too-strong coffee in Camberwell, the V&A for obligatory cultural enrichment, a walk along the river pretending I’m in a badly-lit Richard Curtis film.

What’s one very ‘ordinary’ London ritual that you think deserves more attention?
Saying thanks to the bus driver as you get off the bus

How would you describe your personal style in three words?
Quite, deliberately, dressed….

What’s your most irrational style rule?
I have too many, zillions of them. I don’t like patterned shirts if the base colour is white. I can’t stand a Cuban heel. Trousers should be seen and not heard.

What, to you, is ultimate proof of a good pair of jeans?
You forget you’re wearing them, but someone else notices you look good in them.

What does ‘moving freely’ mean to you?
Moving freely is the sweet spot between looking considered and looking laboured.

Where are you heading after this?
To lunch somewhere old-school with a long menu and excellent butter, and then, less glamorously, home to my babysitter.

Discover Move Freely Denim