Vintage Icons: A Masterclass in Retro Style


Widely regarded as one of the greatest photographers of the 20th century, Helmut Newton captured this image in 1984 in Riviera resort of Nice. A testament to the style credentials of the all-white ensemble, it’s no wonder his photographs were regularly featured in Vogue.



This world-famous image by George Hoyningen-Huené was actually taken for a fashion editorial promoting the new season of swimwear in July 1930. Despite the formal composition, the image bespeaks the freedom of its era, with an emphasis on exercise, health, and the fashionable glow of suntanned skin.


Thunderball (1965) is nothing if not a love story to the camp collar shirt. Sean Connery as the infamous 007 sports multiple incarnations throughout this classic film, but we have a special affection for this blue and white striped version. Looks familiar, no?



A light shirt is all that’s needed for New York city autumn, with the heat of summer finally dying away. This iconic image of James Dean, taken by Roy Schatt in 1955, is forever in our inspiration folder.



Marlon Brando, captured at home for Time magazine in 1954 by Hollywood photographer Murray Garrett, showcases his love for both cats and camp collar shirts. Simply paired with chinos, it’s an unbeatable combination that is both classic and cool.



This arresting photograph by Leo Fuchs captures a masterclass in warm-weather dressing by actor, philanthropist and all-round inspiration Paul Newman. Exodus was filmed through 1959 in the heat of Israel and Cyprus, where the trick, seemingly, is to roll up your sleeves. Or choose a short sleeve shirt.



Slim Aarons made a name for himself as an intimate photographer of the rich and famous, a position he carved out by becoming one of their circle, and automatically invited to private events and adventures. This 1969 photograph captures the glamorous guests of the legendary Hotel du Cap Eden-Roc.

Shop the vintage inspired edit here.